§ 3.32.260. Rose Bowl area—Administration.

A.

To achieve a balance of recreational programs, public parks use and to preserve the residential values in the area, evaluation criteria for proposed Rose Bowl events shall include the recreational and financial benefits to the community, the impact on the surrounding residential areas. The standards which shall be considered in evaluating proposed Rose Bowl events shall include, but are not limited to the following:

1.

The displacement of activities normally conducted on improved turf areas, including area H and the golf course.

2.

The impact upon surrounding residential areas and the Arroyo Seco resulting from traffic, noise, parking and any other anticipated impacts.

3.

That displacement of recreational programs and activities within Brookside Park and the Brookside Golf Course has not occurred more than 15 times annually.

B.

Each major Rose Bowl event shall be preceded by staff analysis which shall identify and consider traffic, noise, parking, recreational activity displacement and any other anticipated impacts. Specifically, staff analysis shall include the following elements:

1.

A traffic management plan which restricts event nonresidential traffic to main arteries leading to and exiting from the Rose Bowl and event parking locations; provides for maximum ingress and egress for emergency vehicles to reach neighborhood residents and public facilities; establishes a paid parking program for all major events as specified in Section 3.32.300 of this code; provides for free shuttle bus service to tie in with off-site parking to be subsidized by revenues of paid parking; facilitates a clear understanding of alternate parking plans during inclement weather through inclusion of flyers with event tickets and notification to the public through all available aspects of the media.

2.

A litter containment plan which shall include a schedule of activities to be completed prior to, during and after the event in the affected areas of the Arroyo and in surrounding residential neighborhoods; a requirement that based on the type of event, all surrounding areas, including residential neighborhoods, have cleanup and trash removal within 24 hours after the event.

3.

A public safety element to be developed in conjunction with the police department, the public works department, the staff of the Rose Bowl, and the event sponsors which shall include all relevant issues related to size of the crowd, unique characteristics regarding the anticipated crowd, past experiences at related Rose Bowl events, crowd control, traffic control, neighborhood traffic and security patrol, emergency preparedness and fire prevention.

C.

The public and surrounding residential areas shall receive at least 30 days' advance notice of any major Rose Bowl event by suitable means of any such event that will curtail the availability of Brookside Park and the Brookside Golf Course.

D.

The staff of the Rose Bowl and the staff of the recreation department shall coordinate the planning and rescheduling of youth and adult programs when major Rose Bowl events may require turf parking in Brookside Park and Brookside Golf Course.

E.

A post-event evaluation shall be conducted by staff following each major event to determine the efficacy of the pre-event staff analysis identified in subsection A of this section and to make recommendations for future events. A preliminary evaluation shall be submitted to Rose Bowl Operating Company and to the parks and recreation commission within 30 days of each event and a final report within 120 days. These evaluations shall be reviewed at least annually by Rose Bowl Operating Company and the commission who shall make recommendations to the city council which may in turn limit or condition future events accordingly.

F.

All proposed contracts involving the use of the Rose Bowl which anticipate an attendance of over 20,000 people shall be approved by the Rose Bowl Operating Company in conformance with this chapter. In addition, all proposed contracts involving the use of the Rose Bowl as the home stadium of any professional sports team or for a duration of more than 5 years must be approved by the city council with the recommendation of the Rose Bowl Operating Company. The Rose Bowl Operating Company may refer an event proposal to the parks and recreation commission or its designee for review, recommendation and comments prior to final approval.

G.

Existing contracts are to be brought into compliance with the provisions of this chapter whenever legally possible at the earliest possible date.

(Ord. 6627 §§ 2—4, 1995; Ord. 6403 § 2 (part), 1990)

(Ord. No. 7279, § 2, 4-11-2016)